DSA Company helps companies expand, strengthen and professionalize their brand or private label.
At DSA we consciously work with two clear areas of expertise, each with its own approach.
DSA for the footwear sectors
DSA for other sectors
1. DSA within the shoe industry
Development, sourcing & strategy for shoe house brands and private labels
We support brands and retailers in developing their own shoe collections—from strategy, positioning, line building, and sample development to production and quality assurance. Merchandising and marketing can also be developed in the same structured way as we do for the brands within the Vanneste Lifestyle Group (VLG ), such as our own brand CYCLEUR de LUXE and licensed brands State of Art Footwear.
With over 25 years of experience building and launching brands in the footwear industry, we'll help you create a profitable shoe collection, entirely under your brand name.
The DSA services are managed.
2. DSA for other sectors
We re-activate your brand or private label business.
This branch of DSA focuses on brands, house brands and private labels in other sectors such as fashion, textile, sports & lifestyle, interior, food and retail.
We help existing private brands and/or projects fully leverage their market potential, with analysis, repositioning, and a clear strategic blueprint.
The strategic action plan is fully developed by DSA. Implementation takes place in collaboration with specialized partners or the existing team.
Created from 25 years of practical experience in brand building
DSA Company was founded in response to demand from external brands and companies for advice, based on the way Patrick Vanneste and his team have built and launched brands in the sports, fashion, and footwear sectors for over 25 years.
This experience was built up within Vanneste Lifestyle Group (VLG) , where brands were developed from scratch and expanded through product development, sourcing, marketing, wholesale and direct-to-consumer, including the development of online business.
Today, DSA combines this practical experience with in-depth analysis for each client: we consistently compare relevant cases, market segments, and similar processes, supported by data analysis and AI applications. This ensures our advice remains current, well-founded, and applicable.
How does DSA work?
DSA Company operates as an agency and consultancy , selling exclusively services . We support brands, private labels, and private brands with design, strategy, sourcing, brand support, and marketing .
DSA operates on a time-to-market basis, with hourly rates and project-based agreements . The goal isn't quick campaigns, but the professional development of your brand or private label within a clearly defined sector.
We provide structure, expertise, and direction; you retain control over your brand, products, and commercial choices.
Why choose DSA Company?
- Practical experience with own brands and with third-party brands
- Strong roots in product, sourcing and brand strategy
- Clear demarcation between strategy, execution and commercial roles
- Long-term vision, no project without direction
Whether it concerns a new shoe collection or the reactivation of an existing brand:
DSA always looks first at product, positioning, return and scalability .
Let's explore together what works for you
Are you unsure which DSA approach is most relevant to your situation?
We are happy to make time for an exploratory conversation and explore together where you are today — and where you want to go.