We re-activate your brand or private label
Strategy, repositioning and direction for existing brands and private labels.
DSA Brand & Private Label Reactivation is the strategic branch of DSA Company , part of Vanneste Lifestyle Group (VLG) .
We help brands, house brands and private labels that already exist, but are not reaching their full potential today.
We do not start from a blank sheet of paper, nor from theoretical marketing models.
We start from your reality : products, range, margins, channels and organization.
Recognizable challenges
Many companies have strong products and their own labels, but they face the same questions:
- The brand or private label “sells”, but lacks a clear story
- The positioning is vague or has been diluted over the years
- Margins are under pressure and differ per channel
- Communication and branding are fragmented across different partners
- There's a lot of action, but little direction
DSA helps to move from fragmentation to one clear brand compass .
What does DSA do specifically?
Analysis, repositioning & strategy
DSA consciously focuses on the strategic level .
We assist you with:
- Analysis & audit of your current brand or private label (range, performance, target group, channels, competition)
- Repositioning What role should this brand play within your portfolio? Who is it for, at what price, and through which channels?
- Strategic blueprint , including:
brand story and core messages role and structure of the range price and channel strategy guidelines for communication and activations
The result is not a report for the drawer, but a workable framework that all your partners can work with.
From strategy to implementation – under the direction of DSA
DSA is not a classic executive agency .
We take on the role of directing partner between strategy and implementation.
In concrete terms:
- We assist with the selection of specialist subcontractors (branding, digital, packaging, POS, content, advertising, etc.)
- We prepare the briefings together based on the strategic blueprint
- we monitor the substantive line and consistency during implementation
- you always maintain a direct relationship with the implementing partners
You can work with:
- our network of proven specialists,
- your existing partners,
- or a combination of both.
How do we work together?
- Introduction & intake
- Analysis phase (data, assortment, channels, competition)
- Workshop(s) on repositioning and brand role
- Development of strategic blueprint & roadmap
- Selection & briefing of implementing partners
- Strategic follow-up and adjustment
This path is modular and scalable, tailored to your organization and needs.
Who is DSA Brand & Private Label Reactivation for?
This approach is suitable for:
- Brands that want to position their existing brand more sharply
- Retailers with private labels or own brands that need to gain more strategic value
- Companies that already work with different agencies, but lack a single overarching management partner
- Organizations that want to build strategically, without having to design everything internally
How does DSA work as a consultancy?
DSA works exclusively on a service provision basis :
- hourly rates
- Consultancy or project agreements
We do not make money on product, media or hidden margins.
You remain the full owner of your brand, label and all collaborations.
We re-activate your brand or private label
Do you want to reposition and strengthen your brand or private label in a calm and consistent manner?
DSA is happy to think along with you, starting from your current situation and growth plans.