Design, Sourcing & Strategy for your own shoe brand
A long-term partner to professionally develop your own shoe collection.
DSA Footwear is the specialist division of DSA Company , part of Vanneste Lifestyle Group (VLG) .
We support brands and retailers in developing and professionalizing their own shoe collections — under brand name, house brand, or private label.
From initial idea to finished product.
Always at the service of your brand, with a clear focus on quality, margin and positioning.
What does DSA Footwear do for your brand?
Your external footwear development & strategy team
More and more brands and retailers want to develop their own shoe collection, but lack a clear vision , a distinct brand identity and the internal structures for footwear development and sourcing.
DSA Footwear approaches a private label not as a pure product project, but like a brand : with its own vision, DNA, and strategic positioning.
This strategic and marketing foundation is essential and always forms the starting point, even before we move on to collection development, sourcing and production.
From there, we can work together to build a cohesive shoe collection, supported by the right development and sourcing structures, fully in line with the identity and ambitions of your brand or house label.
Strategy as a foundation
Always start from the collection and brand identity
DSA Footwear doesn't develop isolated products. We build complete shoe collections for private labels and house brands, with the same care and long-term vision as a brand.
Each collection begins with a clear brand identity and strategy , and its content aligns with the parent brand or the long-term vision of the client's private label or in-house label. This creates not a standalone product, but a cohesive whole that grows with the brand and can be further developed over multiple seasons.
This makes DSA not an executive developer, but a strategic partner in collection and brand building .
Built on 25 years of experience in footwear & brand development
DSA Footwear was founded on over 25 years of practical experience building and launching shoe brands and collections in the sports, fashion, and footwear sectors. This experience was built within Vanneste Lifestyle Group (VLG) , where brands were developed from scratch through product development, sourcing, marketing, wholesale, and direct-to-consumer, including the expansion of online businesses.
Today, DSA Footwear supports third-party brands, private labels, and house brands in expanding their shoe collections, with a clear focus on long-term collection and brand identity.
Transparency is crucial. DSA Footwear sells only services —strategy, design, sourcing, and brand support—and assumes no inventory or distribution risk.
BT Projects , a separate company within Vanneste Lifestyle Group, owns brands such as CYCLEUR de LUXE, 727 by CYCLEUR de LUXE and MAISON C. by CYCLEUR de LUXE , and is a licensee of, among others, State of Art .
For brands that want to outsource both development and commercial rollout , BT Projects can act as an optional extension , always through a separate agreement . In this model, BT Projects assumes the stock and market risk, and you participate as a brand or licensing partner. This collaboration is completely separate from the DSA process.
Who is DSA Footwear for?
DSA Footwear works for:
- Fashion and lifestyle brands that want to start their own shoe collection
- Retailers with a private label or own brand strategy in shoes
- Brands that already sell shoes , but want to align their footwear with the core of the brand , with more structure, margin and control
- Companies that want to grow scalably without building an internal footwear department
How do we start together?
- Introduction & brand briefing
Non-binding discussion of ambition, vision and expectations regarding footwear or private label. - Strategy, positioning & competitive analysis
Analysis of target audience, price point, and positioning in relation to relevant competitors, based on your main collections, bestsellers, and commercial objectives. - Brand input & mood boards
Client submission of brand vision and visual input, followed by joint discussion and refinement. - Collection architecture & cost estimate
Proposal for collection development based on the validated brand vision, including a cost estimate. -
Development, sourcing & samples
Design, technical development, sourcing, sample development and cost price analysis. - Production & quality monitoring
Production planning, monitoring and quality control up to and including the finished product. - Optional: merchandising & marketing
Packaging, look & feel and – if desired – content and marketing consultancy.
Building your shoe collection together
Are you considering a private label shoe brand or do you want to make your existing collection more professional?
DSA Footwear is happy to think along with you — from strategy to implementation.