We re-activate your brand or private label
DSA helps companies grow and revitalize existing brands, house brands, and private labels within sectors such as fashion, textiles, sports & lifestyle, interior design, food, and retail.
We start from the current reality and analyze products, assortment, margins, sales channels, competition, and communication. Based on this, we develop a clear repositioning and a strategic blueprint to maximize the brand's potential.
The strategic plan is fully developed by DSA. Implementation is flexible: companies can implement the strategy themselves with their own team, with or without our guidance, or collaborate with specialized partners from our network. In both cases, this is always overseen by DSA.
DSA is part of the Vanneste Lifestyle Group – BT Projects NV , with extensive experience in brand development within the fashion and footwear sectors. This background forms a solid foundation, supplemented by various successful projects and side projects.
Recognizable challenges
Many companies have strong products and their own brand, house brand or private label, but face the same challenges:
- The brand or private label sells, but lacks a clear and distinctive brand story.
- The positioning is vague or has been diluted over the years.
- There is a feeling that the market potential is greater than what is being exploited today.
- Margins are under pressure and vary greatly per sales channel.
- Communications and branding are fragmented across different agencies and partners.
- There's a lot of action, but little clear direction or direction.
DSA helps companies move from fragmentation to a single, clear brand compass — with focus, consistency, and a clear strategy.
What does DSA do specifically?
Analysis, repositioning & strategy
DSA consciously focuses on the strategic level. We help companies make informed decisions and build a solid foundation for further development.
We assist you with:
- Analysis & audit of your current brand, house brand, or private label: Analysis of product range, performance, target group, sales channels, and competition.
- Repositioning: Determining the role the brand should play within your portfolio, who the brand is intended for, at what price point and through which channels.
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Strategic blueprint , including: brand story and core messages, role and structure of the range, pricing and channel strategy, communication and activation guidelines
The result is not a report that disappears into a drawer, but a clear and workable framework that both internal teams and external partners can start using immediately.
From strategy to implementation – under the direction of DSA
DSA isn't a traditional executive agency, but acts as a coordinating partner for developing and implementing a new strategy. We safeguard the vision, coherence, and strategic direction.
In concrete terms this means:
- drafting clear briefings based on the strategic blueprint
- monitoring content, consistency and focus during implementation
- selection and guidance of the right specialist partners (branding, digital, packaging, POS, content, advertising, etc.)
You can work with our network of proven specialists, with your existing partners, or with a combination of both — always under the direction of DSA.
How do we work together?
- Introduction & intake
- Analysis phase (data, assortment, channels, competition)
- Workshop(s) on repositioning and brand role
- Development of strategic blueprint & roadmap
- Selection & briefing of implementing partners
- Strategic follow-up and adjustment
This path is modular and scalable, tailored to your organization and needs.
Who is DSA Brand & Private Label Reactivation for?
This approach is suitable for:
- Brands that want to position their existing brand more sharply
- Retailers with private labels or own brands who want to scale up
How does DSA work as a consultancy?
DSA works on a service-based basis with consultancy or project agreements at hourly rates.
We do not make money on product, media or hidden margins.
You remain the full owner of your brand, label and all collaborations.
We re-activate your brand or private label
Do you want to reposition and strengthen your brand or private label in a calm and consistent manner?
DSA is happy to think along with you, starting from your current situation and growth plans.